Project Description:
The project involves creating and managing a Facebook Ads campaign for Lucas. The campaign will focus on driving traffic and conversions to Lucas’s website through targeted ads on Facebook and Instagram.

Project Goals:
Increase website traffic
Improve website conversion rate
Increase sales and revenue
Scope of Work:

Campaign Set-Up
Create a Facebook Ads account and link to Lucas’s website
Conduct audience research and analysis to identify relevant target audiences
Develop ad sets based on audience research
Create targeted ads for each ad set
Set up Facebook Pixel to track website conversions
Campaign Management
Monitor and adjust bids for each ad set based on performance data
Optimize ad copy and creatives for maximum conversion rates
Monitor ad placements and adjust based on performance
Test and adjust ad targeting options, such as geographic and demographic targeting
Conduct A/B testing of ad copy and creatives
Reporting and Analysis
Provide regular reports on campaign performance, including clicks, impressions, conversions, and cost per conversion
Analyze campaign data to identify areas for improvement and optimization
Make recommendations for campaign adjustments based on data analysis
Deliverables:

Facebook Ads account set-up and integration with the website
Audience research and ad set development
Ad creative creation and targeting options
Facebook Pixel installation and conversion tracking
Regular campaign performance reports and data analysis
Timeline:
The project will be completed over a period of 6 months. Specific milestones and deadlines will be outlined in the project plan.

Budget:
The project budget will be €6000 EUR per month, which includes ad spend and management fees. Any additional costs, such as graphic design or landing page development, will be outlined and agreed upon separately.