Project Title: Google Analytics 4 (GA4) E-commerce Tracking Implementation and Optimization for Staphani

Project Description:
This project centers around implementing and optimizing Google Analytics 4 (GA4) E-commerce tracking for Staphani. The primary objective is to establish a robust tracking system that accurately captures e-commerce activities on the website. This data will enable data-driven decision-making for enhancing website performance and refining marketing strategies.

Project Goals:
1. Set up a Google Analytics 4 (GA4) account tailored for e-commerce.
2. Configure and customize tracking to precisely record e-commerce interactions and user behavior.
3. Deliver routine reporting and analysis to guide website optimization and marketing strategies.
4. Implement comprehensive e-commerce tracking, including cart and purchase events, to measure marketing impact effectively.

Scope of Work:

Account Set-Up
– Create a dedicated GA4 account for e-commerce tracking and link it to Staphani’s website.
– Configure account settings, including specific e-commerce goals and relevant filters.
– Set up user access and permissions, ensuring secure data management.

E-commerce Tracking Implementation
– Install the GA4 tracking code optimized for e-commerce on the website.
– Configure tracking to accurately record e-commerce events, including product views, add to cart, and purchases.
– Implement cross-domain tracking if needed to capture user journeys across multiple domains.
– Enhance e-commerce tracking to gather comprehensive data for revenue analysis and product performance.

Reporting and Analysis
– Provide regular reports on e-commerce performance, encompassing vital metrics such as sales, revenue, and conversion rates.
– Analyze data to identify actionable insights for website optimization and informed marketing strategies.
– Create customized reports and dashboards tailored to e-commerce tracking requirements.

Conversion Tracking and Attribution Modeling
– Establish conversion tracking mechanisms to measure e-commerce goals, such as completed purchases and product interactions.
– Implement attribution modeling to evaluate the influence of marketing efforts on e-commerce conversions and revenue.
– Offer recommendations for A/B testing and multivariate testing to enhance website performance and increase conversion rates.

Deliverables:

1. GA4 E-commerce tracking account set-up and configuration.
2. Comprehensive e-commerce tracking implementation and customization.
3. Routine reporting and analysis of e-commerce performance.
4. Conversion tracking setup and attribution modeling.
5. Recommendations for A/B testing and multivariate testing to improve e-commerce performance.

Timeline:
The project will span over 1 week. Specific milestones and deadlines will be established in the project plan.

Budget:
The project budget is set at $400 dollars, covering the entire scope, including account setup, e-commerce tracking implementation, reporting, conversion tracking, and attribution modeling. Any supplementary expenses, such as website optimization or additional testing, will be outlined and mutually agreed upon separately.